Kino Aramata was a hot place, as many young people gathered there on occasion of the Pristina Music Conference at the beginning of last month. The conference aimed to provide networking, promotional, and inspirational opportunities for artists through performances, panel discussions, presentations, exhibitions, seminars, and masterclasses.

The conference featured over 15 speakers who engaged in a variety of activities, including panel discussions, presentations, educational sessions, workshops, an exhibition, and concerts. The event concluded with the official after-party, ‘Rave Festival,’ on the final night.

PMC is particularly significant for Kosovo*, which houses Europe's youngest and most neglected population and is designed to support and nurture the growth of the global artistic industry. The theme for the third edition of the PMC in 2023 was "Responsibility," which was explored through a series of programs and activities, including panel discussions, presentations, exhibitions, and performances.

Kino Armata is known as  a public space in the city center that organizes programs promoting alternative cultural events and social dialogue.

Among the participants was Elena Ora, manager and sister of the international music star Rita Ora. Elena played a pivotal role in raising Rita Ora to a global influence star by overseeing the artist's career from its early stages to international recognition. She shared insights into how her work contributed to Rita's success as an artist, actress, and winner of prestigious industry awards as a platinum-selling artist.

Other notable figures at the conference included the Albanian music diva, Adelina Ismaili, who extensively discussed her successful career and the challenges she encountered.

Renowned names such as Visar Kuci, the well-known multi-instrumentalist and virtuoso violinist, and Rhani Krija, the world-famous percussionist who has performed and collaborated with some of the biggest global artists like STING, Prince, Stevie Wonder, Black Eyed Peas, Mary J Blige, and more, also took part in the conference.

The Mayor of Pristina, Përparim Rama, pianist Besa Lusha, singer and architect Eliza Hoxha, rapper BimBimma, director Fatos Berisha, Minister of Culture, Youth, and Sports, Hajrulla Çeku, and singer Eda Zari were among the distinguished speakers at this edition as well.

*This designation is without prejudice to positions on status and is in line with UNSCR 1244 and the ICJ Opinion on the Kosovo Declaration of Independence.